The prime objective of any website is to grab the right eyeballs, publish authentic information, and ensure that the visitor is entranced into re-visiting the portal time and again. Irrespective of whether the website is an e-commerce site, private blog, or an advisory, it has to be projected in a professional manner.
Now, how does one ensure that all these factors are catered to and the objectives of the website manager are achieved to the optimum level?
Change is a constant and an absolute reality in the virtual world. You need to keep multiple factors in mind while ensuring constant visibility of your website at all times. Any individual evincing interest in your product or services would have conducted an elaborate research through search engines such as Google, etc. Therefore it is imperative to ensure that on visiting your website, the individual is instantly enamored by the products or services offered on your portal. If a significant drop in website traffic is noticed at any given time, redesigning your website should definitely be accorded top priority.
Here are a few pointers that indicate your website requires an immediate overhaul:
1. Is your website appearing obsolete?
You need to constantly ascertain if your website is in tune with the current trends as per the market demands . You will also need to ensure that the portal is visually appealing to all genres of visitors. It is mandatory that your website exudes a contemporary vibe with updated, catchy, and interactive content to keep visitors engrossed and guarantee repeat visits.
2. Does your website seem text heavy?
In the times that we live in today, the attention span of people visiting your portal can make or break the desired impact. You need to incorporate trendy visuals with eye-catching graphics and the text aspect needs to be crisp and accurate. The required information should be conveyed to the user in a swift and efficient manner in the shortest possible time. Quick response time on the website will keep the visitor captivated and will also enhance the credibility of the brand.
3. Does your website have navigational ease?
A website needs to ensure that visitors have easy accessibility to all the vital pages that provide the desired information regarding the rendered services or product specifications offered by the company. If the users find it tedious to navigate through the web pages, the chances of losing out on prospective clientele become inevitable. Therefore, it is always recommended that a sluggish portal is redesigned to ensure navigational ease to users as a flawless interaction will go a long way in retention of a loyal client base.
4. Does your website lack search engine optimization?
If there is a significant drop in your website traffic, you will have to instantly take adequate precautionary measures and ascertain the reasons for the decline. You must ensure that your website has optimum visibility when users log on to a search engine. Your portal needs to be featured prominently in the top half of the first page of the search engine results. Most users do not browse beyond the first page of the search engine, so the need to redesign the URL structure of your portal and inclusion of relevant content are of paramount importance. The portal can improvise on these points and capitalize on the inbound marketing aspects to capture the desired target audience.
5. Is updating content on your website an issue?
You must always ensure that any changes related to the website content must be done in a swift and efficient manner. Updating of relevant content or any other changes or deletions in your website should be done with relative ease. This will simplify the website operations to a large extent and will make it easier for you to comply with the changing trends and demands of the user base.
6. Is your website having a low conversion rate?
If you have observed a drastic drop in the conversion rates of your website visitors, it is time to re-evaluate the website design and make the required changes in the user interface. Redesign your website after identifying the problem areas and add all the interesting inputs that will evince continued interest in your products and services. Also take necessary steps to speed up the responses to any queries related to the website. An efficient customer support system can help in mitigating all queries effectively, thereby making client conversion as well as retention a lot easier.
7. Is your website slow?
With technology moving at a frenetic pace, the attention span of individuals is dwindling at a rapid pace. Research has shown that the human brain has an attention span of approximately 8 seconds. This precious time of 8 seconds is the only window of opportunity that you have for your portal to captivate their interest. Always ensure that your website loads all the desired pages quickly in a seamless manner so that the visitors find the content engaging and are encouraged to browse the portal further. The speed at which the web pages load will also help the users understand your core capabilities faster and aid in taking quick decisions.
8. Is your website conveying the right mission statement?
The mission statement of your website denotes your goals and future expansion plans. This is an integral aspect that needs to be conveyed to all the users with utmost clarity. The marketing dynamics of the website rely entirely on the visitors comprehending the product concepts and details of services rendered by your company with exceptional ease. Redesign your website if any of these parameters have not been taken into consideration.
9. Is your website mobile friendly?
With increasing dependency on mobile connectivity, it makes prudent sense to redesign your website keeping this trend in mind. An efficient mobile friendly website gives your portal an infinite reach as a marketing tool. Most users prefer to browse on their mobile phones in the fast-paced lives that we live in today. Companies or individuals need to redesign their websites accordingly and cater to this emerging trend to sustain and ensure longevity of the business model. Keeping up with the latest technological advancements is the key to success while redesigning any websites.
All these factors coupled with an enhanced user experience will give your website the required edge over the competition at all times.
So if you feel that your website needs revamping, go ahead and redesign your website right away!