Hyper - Targeted Display Advertising
In marketing, if you're trying to talk to everybody, you're not reaching anybody.
Pretty as a picture, targeted as an outlaw.
We remember a time when display advertising was viewed purely as a spray-and-pray branding play. But oh, how the times have changed. Today we create the kind of display ads that effectively drive more leads while still boosting your brand.
Forget the days of targeting simply by age, gender and location. Boring, that is far too easy and does not target your ideal customer. We can find out what your customers are shopping for, which websites they’ve visited, what they’ve been reading, and even which TV shows they tune in to.
What Is Hyper - Targeting in Marketing?
Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.
Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.
Speak directly to a defined audience
Marketing messages resonate more deeply with audiences when readers can relate directly to the information. Brands that have a large, varied market of customers often struggle with creating marketing campaigns that speak directly to their audience. Because their viewers are very different, few slogans or stories can resonate with each person on a personal level. Through target marketing, you can alleviate this problem and focus on crafting messages for one specific audience.
Attract / Convert high-quality leads
When you speak directly to the people / customers you want to target, you are more likely to attract the right people. Your marketing will more effectively reach the people most likely to want to do business with you. When you connect with the right people, you are then more likely to get high-quality, qualified leads that will turn into paying customers.
Differentiate your brand
When you stop trying to speak to every customer in your market and start focusing on a smaller segment of that audience, you also start to stand out from competitors in your industry. When customers can clearly identify with your brand and your unique selling propositions, they will choose you over a competitor that isn’t specifically speaking to or targeting them.
Build deeper customer loyalty
The ability to stand out from competitors by reaching your customers on a more personal, human level also creates longer-lasting relationships. When customers identify with your brand and feel like you are an advocate for their specific perspectives and needs, they will likely be more loyal to your brand and continue to do business with you over a longer period of time.
When you deeply know your ideal customer, you can segment them into a more defined audience
Get Your Brand Noticed!
Working with you we determine your target audience and follow them everywhere they go on whatever device they use. Not only do we ensure that your brand is top of mind when they are ready to make a purchase, we also inspire them to purchase!
The #1 rule of content creation: Know your audience
Target your Ideal Customer based on strategic characteristics
Our Targeted Market Segments!
Active Shopper Physical Locations
Active Shopper Online
Sources and Influence
What does he/she believe strongly in?
How/Where does he/she regularly buy?
Favorite thought leaders
Impressions can be spread out over a set amount of time. Monthly billing arrangements can be accommodated.
50,000 Impressions - $150
75,000 Impressions - $225
100,00 Impressions - $300
150,000 Impressions - $420
200,000 Impressions - $520
250,000 Impressions - $700
500,000 Impressions - $1200
650,000 Impressions - $1560
800,000 Impressions - $1920
1,000,000 Impressions - $2100