Propel Internet Marketing

Hyper-Targeted Display Advertising

Hyper - Targeted Display Advertising

In marketing, if you're trying to talk to everybody, you're not reaching anybody.

Pretty as a picture, targeted as an outlaw.

We remember a time when display advertising was viewed purely as a spray-and-pray branding play. But oh, how the times have changed. Today we create the kind of display ads that effectively drive more leads while still boosting your brand.

Forget the days of targeting simply by age, gender and location. Boring, that is far too easy and does not target your ideal customer. We can find out what your customers are shopping for, which websites they’ve visited, what they’ve been reading, and even which TV shows they tune in to.

What Is Hyper - Targeting in Marketing?

Targeting in marketing is a strategy that breaks a large market into smaller segments to concentrate on a specific group of customers within that audience. It defines a segment of customers based on their unique characteristics and focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put their energy into connecting with a specific, defined group within that market.

Speak directly to a defined audience

Marketing messages resonate more deeply with audiences when readers can relate directly to the information. Brands that have a large, varied market of customers often struggle with creating marketing campaigns that speak directly to their audience. Because their viewers are very different, few slogans or stories can resonate with each person on a personal level. Through target marketing, you can alleviate this problem and focus on crafting messages for one specific audience.

Attract / Convert high-quality leads

When you speak directly to the people / customers you want to target, you are more likely to attract the right people. Your marketing will more effectively reach the people most likely to want to do business with you. When you connect with the right people, you are then more likely to get high-quality, qualified leads that will turn into paying customers.

Differentiate your brand 

When you stop trying to speak to every customer in your market and start focusing on a smaller segment of that audience, you also start to stand out from competitors in your industry. When customers can clearly identify with your brand and your unique selling propositions, they will choose you over a competitor that isn’t specifically speaking to or targeting them.

Build deeper customer loyalty

The ability to stand out from competitors by reaching your customers on a more personal, human level also creates longer-lasting relationships. When customers identify with your brand and feel like you are an advocate for their specific perspectives and needs, they will likely be more loyal to your brand and continue to do business with you over a longer period of time.

When you deeply know your ideal customer, you can segment them into a more defined audience

Get Your Brand Noticed!

Working with you we determine your target audience and follow them everywhere they go on whatever device they use.  Not only do we ensure that your brand is top of mind when they are ready to make a purchase, we also inspire them to purchase!

The #1 rule of content creation: Know your audience

Target your Ideal Customer based on strategic characteristics

Local Sites
Local Sites
Apps & Mobile Phones
Apps & Mobile Phones
National Sites
National Sites

Our Targeted Market Segments!

Demographics

Age

Gender

Income

Location

Family Situation

Annual Income

Education

 

Professional/Household

Industry

Job Title

Company Size

Home Owner

Vehicle Owner

Active Shopper Physical Locations

Active Shopper Online

Sources and Influence

Favorite blogs/websites

Favorite magazines

Favorite conferences

What does he/she believe strongly in?

How/Where does he/she regularly buy?

Favorite thought leaders

Impressions can be spread out over a set amount of time.  Monthly billing arrangements can be accommodated.

50,000 Impressions - $150

75,000 Impressions - $225

100,00 Impressions - $300

150,000 Impressions - $420

200,000 Impressions - $520

250,000 Impressions - $700

500,000 Impressions - $1200

650,000 Impressions - $1560

800,000 Impressions - $1920

1,000,000 Impressions - $2100

We'd Love to Work With You

Impressions at a fraction of the cost compared to anywhere else