Propel Marketing, LLC

Posts Tagged ‘writing for online audiences’

For SEO and improvement in your website’s rankings, make sure that anything you put on your website is unique. Compiling content to increase your page count will get you nowhere fast unless it is interesting, useful, and original.

Occasionally I hear someone talk about copying relevant content from other sites to bulk up their website. While it’s great to add syndicated feeds of new article excerpts, photos, or tweets from others online, when you do so you typically link back to their website. Simply copying someone else’s writing is not only unethical — it will not give you an SEO boost, and may in fact hamper your long term efforts.

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