Propel Marketing, LLC

Posts Tagged ‘prioritization’

Prioritizing Your Website Optimization Strategy

As an SEO, determining what constitutes a bottleneck for your client’s website is a high priority. After identifying SEO problems, you can define strategies and tactics to overcome them. These days, we see the most common SEO bottlenecks occur in the accessibility-useful-intuitive portion of a visitor’s conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is currently more relevant, as really any part of the SEO process can have a dramatic effect on ROI.

SEO Conversion Path Bottleneck

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The Most Important Aspect of SEO Consulting

Low Hanging Fruit

When a client comes to you with a new website project, it’s easy to get excited by the prospect of all the little and large SEO 1.0 and SEO 2.0 changes you can make with regard to making a website more search engine friendly. Better branding, better web design, more aesthetic appeal, new copy…where to begin? This brainstorm is a necessary part of the process. You have to have blue sky sessions where all possibilities are explored uncritically in order to prioritize your project for maximum ROI, but are all these ideas relevant today? How do you choose? Read the rest of this entry »