Propel Marketing, LLC

Posts Tagged ‘optimization’

Prioritizing Your Website Optimization Strategy

As an SEO, determining what constitutes a bottleneck for your client’s website is a high priority. After identifying SEO problems, you can define strategies and tactics to overcome them. These days, we see the most common SEO bottlenecks occur in the accessibility-useful-intuitive portion of a visitor’s conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is currently more relevant, as really any part of the SEO process can have a dramatic effect on ROI.

SEO Conversion Path Bottleneck

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