Propel Marketing, LLC

Posts Tagged ‘google’

Google is currently giving extra love to video, and there’s no doubt that it is a good move for them. We all love watching videos, and videos that pertain to products or services being provided are a must for high-end companies.

Videos create a lasting impression for visitors, engaging users to stay on websites longer and make more purchases. Research indicates that embedded videos are not as highly-valued as proprietary site-run videos. Some have reported a 55% jump in conversions after enabling videos about their services on their website!

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Being in the business of optimizing websites, it’s no surprise that I get asked, “what is SEO?” Many have the idea that SEO is a “rip-off,” as results can take time to collect, and not all businesses are meant to be #1 on Google. In truth, many of these so-called SEO companies are using old practices and charging you for outdated materials. Beware of extreme promises of rankings and techniques that seem to “trick” users somehow. These old, seemingly-simple practices can actually drag you down on major search engines.

Search engine optimization in its earliest form (let’s call this SEO 1.0) was all about matching titles and domain names to products & keyword search phrases, making the site as easy as possible to crawl for Google and other engines. While these basics are indeed important to start with when building your online market, much more can be done. The businesses who still use this antiquated approach to optimization are probably looking for a 2.0 version, but end up spending up to $1,000 per month for 1.0 tips. How do you make sure your SEO company is using 2.0?

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Google Guesses

Optimizing your website for Google and other search algorithms

Ever wonder where Google gets its search results? Here’s how it works:

They guess.

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