Propel Marketing, LLC

Archive for the ‘Web Development’ Category

Not all websites are created equal, but there are ways that all websites can increase clicks and traffic using On-Page Optimization (OPO).

The real challenge in understanding how to improve your website comes in installing and interpreting analytical software.  Now, I won’t drone on about all of the benefits to installing Google Analytics.  Just get it done and start to look at your traffic.

Monitoring what people are doing when they get to your site (”bouncing” vs. clicking) and where they are going can help you determine what features your site might be lacking.

Read the rest of this entry »

Google is currently giving extra love to video, and there’s no doubt that it is a good move for them. We all love watching videos, and videos that pertain to products or services being provided are a must for high-end companies.

Videos create a lasting impression for visitors, engaging users to stay on websites longer and make more purchases. Research indicates that embedded videos are not as highly-valued as proprietary site-run videos. Some have reported a 55% jump in conversions after enabling videos about their services on their website!

Read the rest of this entry »