Archive for the ‘Marketing’ Category
Why Teens Don’t Twitter and Tweens Don’t Tweet
August 5th, 2009 | Author: Creighton Conner
Recently, a young Morgan Stanley intern created a bit of a stir when the 15-year old noted that teens are not that crazy about Twitter. Now, new tweet studies from the Nielson group back this up. While every one of Twitter’s user demos has seen growth in 2009, the exponential growth has occurred in the 25-54 age demographic. Why aren’t teens tweeting in proportionate numbers?
Twitter Users By Age c. of Nielson
Posted in Marketing | 
Tags: demographics, Marketing, social media, teens, tweens, twitter | 
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BingHOOOOOOOOOOOO-HOO!
July 31st, 2009 | Author: Creighton Conner
Bing, Yahoo to Merge, Microsoft Bets Big on Middle America
Bing and Yahoo to Merge Search in 2010
As news of Microsoft and Yahoo’s search partnership deal has darted around the blogosphere and across the world, SEMs and SEOs are coming to terms with the realities: Read the rest of this entry »
Posted in Marketing, SEO |
Tags: bing, binghoo, business, deals, mergers, microsoft, online advertising, search engine marketing, SEO, yahoo |
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Avoiding SEO Bottlenecks
July 9th, 2009 | Author: Creighton Conner
Prioritizing Your Website Optimization Strategy
As an SEO, determining what constitutes a bottleneck for your client’s website is a high priority. After identifying SEO problems, you can define strategies and tactics to overcome them. These days, we see the most common SEO bottlenecks occur in the accessibility-useful-intuitive portion of a visitor’s conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is currently more relevant, as really any part of the SEO process can have a dramatic effect on ROI.
SEO Conversion Path Bottleneck
Posted in Marketing, SEO |
Tags: bottlenecks, identifying website problems, optimization, pitfalls, prioritization, search engines, SEO, website priorities |
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Propel Marketing Makes the Switch to Wordpress
April 30th, 2009 | Author: admin
Hi all,
Well, after a long medium-hard slog we’ve got a new website up and running on a flexible Wordpress platform. We’re really amazed by what the open source community continues to create, and love the collaborative aspects of setting up this project. Installation is silky smooth using our preferred webhost, BlueHost.com. In coming days we’ll be commenting on emerging trends in SEO, web marketing, creative graphic design. Stay posted!
All the best,
