Propel Marketing, LLC

Archive for July, 2009

Bing, Yahoo to Merge, Microsoft Bets Big on Middle America

Bing and Yahoo to Merge Search in 2010

As news of Microsoft and Yahoo’s search partnership deal has darted around the blogosphere and across the world, SEMs and SEOs are coming to terms with the realities: Read the rest of this entry »

Not all websites are created equal, but there are ways that all websites can increase clicks and traffic using On-Page Optimization (OPO).

The real challenge in understanding how to improve your website comes in installing and interpreting analytical software.  Now, I won’t drone on about all of the benefits to installing Google Analytics.  Just get it done and start to look at your traffic.

Monitoring what people are doing when they get to your site (”bouncing” vs. clicking) and where they are going can help you determine what features your site might be lacking.

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Prioritizing Your Website Optimization Strategy

As an SEO, determining what constitutes a bottleneck for your client’s website is a high priority. After identifying SEO problems, you can define strategies and tactics to overcome them. These days, we see the most common SEO bottlenecks occur in the accessibility-useful-intuitive portion of a visitor’s conversion path. Based on Maslow’s hierarchy of needs, this concept was first introduced for website prioritization by Bryan Eisenberg. While Eisenberg mostly sticks with a modified sales funnel metaphor, I think a bottleneck model is currently more relevant, as really any part of the SEO process can have a dramatic effect on ROI.

SEO Conversion Path Bottleneck

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The Most Important Aspect of SEO Consulting

Low Hanging Fruit

When a client comes to you with a new website project, it’s easy to get excited by the prospect of all the little and large SEO 1.0 and SEO 2.0 changes you can make with regard to making a website more search engine friendly. Better branding, better web design, more aesthetic appeal, new copy…where to begin? This brainstorm is a necessary part of the process. You have to have blue sky sessions where all possibilities are explored uncritically in order to prioritize your project for maximum ROI, but are all these ideas relevant today? How do you choose? Read the rest of this entry »

Google is currently giving extra love to video, and there’s no doubt that it is a good move for them. We all love watching videos, and videos that pertain to products or services being provided are a must for high-end companies.

Videos create a lasting impression for visitors, engaging users to stay on websites longer and make more purchases. Research indicates that embedded videos are not as highly-valued as proprietary site-run videos. Some have reported a 55% jump in conversions after enabling videos about their services on their website!

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